TUNGSTEN - Logo Sketches

Here are some initial logo proposals developed as part of the visual identity creation process for a video production house based in Montreal, named "Tungsten." These concepts were crafted to capture the essence of the raw material and the light spectra, drawing direct inspiration from the world of the film industry. Each logo explores visual elements that evoke both the strength and versatility of the material, as well as the diverse creative possibilities offered by manipulating light in audiovisual production. These early ideas stem from deep reflection on the values and goals of "Tungsten," aiming to create a distinctive and memorable visual identity that perfectly reflects the essence of the company.